Google Adds 'goto' Redirect Parameter to Search Result Links to Counter Crawlers and AI Scraping
Bubble signal: 0 · NeutralRelevance 30OtherUS
Source: IT Home · Published 2026-08-27
Summary
Google is gradually rolling out a 'goto' redirect parameter in search result links, routing clicks through an intermediate address to counter scraping by third-party tools and AI companies. The mechanism has been in testing since July 2026 and now covers nearly 100% of results, significantly increasing the cost and difficulty of automated scraping.
Bubble analysis
This news is only tangentially related to the AI investment bubble; it's a technical measure by Google to protect search results, involving AI scraping but not directly touching on investment, valuation, or capex—the core bubble indicators.
#google#search#ai-scraping
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