Google says its new Gemini 3.8 Flash model 'works harder' but might cost more
Summary
Google launched Gemini 3.8 Flash, arriving just a few weeks after its predecessor. The company claims the new model 'works harder' by performing more reasoning steps on complex tasks and 'calling tools iteratively.' It has the same introductory pricing as 3.7 Flash, $0.75 per million input tokens and $3.75 per million output tokens, but could still end up costing users more. Google warns that 'the model might use more tokens to maximize performance, especially at higher effort levels.' Developers can keep using Gemini 3.7 Flash if they want to minimize token usage.
Bubble analysis
This news is not directly about the AI bubble because it doesn't provide concrete investment or spending figures. It's just about a new model release and its pricing, which is at the product level and several steps away from the investment cycle.
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