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LLM Vendors Rush to Sell Tokens, Kimi and MiniMax Reportedly to Open Stores on Tmall

Bubble signal: 0 · NeutralRelevance 30MarketsChina
Source: IT Home · Published 2026-09-05

Summary

According to exclusive reporting by Shanghai Securities News, several LLM vendors including Kimi, MiniMax, and StepFun are in talks with Tmall to open official flagship stores selling token subscription packages. Previously, Zhipu had already opened a store on Tmall, offering a subscription plan based on GLM-5.3. Tmall also launched a token top-up center, initially integrating vendors such as Alibaba Cloud, Zhipu, and Kimi. This indicates that LLM subscription services are entering traditional e-commerce platforms to expand sales channels.

Bubble analysis

This news does not directly address the investment bubble, but it reflects AI companies expanding sales channels to increase revenue, which may help narrow the gap between AI revenue and massive capital expenditure, thus somewhat mitigating bubble concerns.

#kimi#minimax#token#tmall
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