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AI Short Drama Production Prices Plunge

Bubble signal: 0 · NeutralRelevance 50MarketsChina
Source: 36Kr · Published 2026-09-06

Summary

This year, AI short dramas have seen an explosion: technical barriers have fallen, many practitioners have entered, production capacity has expanded rapidly, and production prices have 'plunged'. Quotes per minute have dropped from 5,000 yuan to a few hundred yuan, approaching the cost line; but custom short drama business can still reach 10,000-20,000 yuan per minute. It is estimated that the domestic AI drama and comic market size in 2026 is expected to exceed 40 billion yuan, a year-on-year growth of 138%, and the overseas market is expected to exceed 4 billion US dollars.

Bubble analysis

This news shows signs of price wars and overcapacity in the AI application field (short dramas), with prices approaching cost lines, potentially indicating bubble risks after overheated investment. However, market size forecasts are optimistic, and attention should be paid to whether actual revenue can support valuations.

#china#price-war#ai-short-drama
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